With a product like Evernote, you find something very important to most successful products. Their ability to scale into realms that weren’t probably intended or thought of when they first dreamed up version 1. You see this kind of thing in a lot of places, one example of which is Crocs. They probably didn’t dream up seeing their shoes on the feet of every chef and cook in america, or having their product have useful medical applications especially in diabetics. What this usually translates into is unintended revenue streams, which usually allows the business to grow quickly.

Evernote is allowing me to streamline all kinds of information flow that they never intended. For example, I now take pictures of every wine bottle I drink and send the picture to Evernote through my phone’s email. Then I add what I thought about it. By simply enabling this service through my phone, email, etc, I am most likely going to be a smarter consumer because of it when making wine purchases. Probably something they weren’t going for with simply allowing you to take notes. I could go on and on about the possibilities.

How Evernote will turn this into revenue will differ exponentially from Crocs, the but the core idea is the same. Have an evolutionary product that scales well.

Good stuff.

I am long Evernote.